Wednesday, September 15, 2010

Nemiroff tops ranking of steadily growing spirit brands

September 15, 2010 (UKRINFORM). According to the Elite Brands List ranking compiled by reputable research firm IWSR (International Wine and Spirit Research), headquartered in London (the UK), the Nemiroff international brand is the leader in global sales among the most steadily growing spirit brands. The results of the ranking compiled in 2009 were published in the September issue of the IWSR Drinks Record magazine (London, the United Kingdom), an UKRINFORM correspondent reported, citing an official press release by Nemiroff.
In order to become a member of one of the most reputable alcohol producers in international rankings, it is necessary to meet several conditions: a company should sell over 1 million cases of production (1 case = 9 liters) under one brand per year, with 40% of sales outside the main market (for the demonstration of the international presence), and its Compound Annual Growth Rate (CAGR) should be not less than 5% over the past five years (2004-2009).
According to the latest ranking by IWSR, the list of the most steadily growing spirit brands is led by the Nemiroff international brand. With average annual growth of 5.05%, its volume of global sales in 2009 totaled 8.85 million cases. Thus, the Nemiroff brand climbed four positions compared to the figures reported in 2008. The brand then occupied fifth place in the Elite Brands List.
While commenting on the results of the ranking, President and Chairman of the Board of Directors of Nemiroff Alexander Glus said: "In every country where we begin to supply our products, it is important for us to take into account local customs and traditions, the level of household income and the culture of alcohol consumption. A detailed market analysis, good planning activities on each national market, professional distribution, an approach to work, as well as a consistently excellent quality of products have ensured a stable sales growth and the ongoing development of the Nemiroff brand over the past few years. The company is planning soon to increase sales volumes, primarily on the markets in Western Europe and Asia."